Idefix & Company

Fine Bookmakers, Wordsmiths, Ideamongers

Idefix & Co. was an arts and culture consultancy (2009-2017) that brought quirk, audacity and fresh thinking to global cultural projects. The company advised leading publishers, museums and cultural institutions in Canada, Europe and India. As co-founder and Principal, I was involved in all aspects of the company, from strategy to business development to client pitches, art direction and execution. Clients included the Frankfurt Book Fair, the publishing industry’s largest trade fair, Tibor Jones Literary Agency (London), Gallery SKE (Bangalore), and Greenpeace India.